Business leaders capable of effectively tracking and measuring the impact of AI are much more likely to see tangible business ...

In a rapidly evolving professional landscape shaped by economic uncertainties and shifting workforce dynamics, understanding ...

Open any social media app today and you will be instantly immersed in a shopping ecosystem. From videos of unboxings and ...

The brand will be recreating the classic Jingle Bells song into a tune that is “scientifically proven” to elevate consumers’ ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Property marketplace PropertyGuru has launched its first reality series, Home Run: Singapore, in a new content push. The series explores the individual journeys involved in finding and creating homes ...

This post is sponsored by Vistar Media. Out-of-home (OOH) advertising has long been essential for brand visibility. Despite its effectiveness, many marketers in Southeast Asia (SEA) still lean ...

Facebook’s parent company Meta Platforms will face trial in April as a DC District Court Judge said that the firm will need ...

Over 80% of APAC CMOs are expecting an increase in budget allocations for 2025, with Japan showing the most significant ...

The web has become a treadmill of micro-trends, notifications and noise. In fact, one in four internet users report feeling ...

Airbnb is facing backlash for partnering with the Roman Colosseum to revive gladiator "battles" as a promotional campaign for ...

Features such as TopView, TopFeed, WebAds, and Video Shopping Ads are tailored to support brand awareness, drive conversions, ...