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Marketing Dive
5 小时
JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart
The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
Marketing Dive
1 天
Canvs AI Introduces ‘Asa,’ the Industry’s Most Powerful AI Sidekick for Market ...
Canvs AI, the leading insights platform for analyzing unstructured feedback, today introduced Asa, the industry’s most ...
Marketing Dive
1 天
KFC is battle-ready in satirical campaign for chicken tenders debut
The fried-chicken chain playfully nods to competitors like Popeyes in a campaign depicting a chicken tenders war.
Marketing Dive
1 天
Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign
An effort leaning on sounds that can be triggering to consumers promotes products made with the marketer’s new 360Crisp technology.
Marketing Dive
1 天
Roblox forges a marketer-friendly path with third-party partnerships
A recent WPP tie-up is just one example of how the metaverse platform is facilitating brand interest via strategic partners.
Marketing Dive
1 天
Why marketers should focus on value over price this holiday season
Beyond affordability, shoppers are hungry for convenience, rewards and an enriching shopping journey, according to Razorfish’s David MacDonald.
Marketing Dive
3 天
How 5 brands use relationship marketing to create loyal customers
Strong customer relationships are table stakes. Marigold's brand rankings report highlights 200 brands across personalization, loyalty and omnichannel experiences.
Marketing Dive
2 天
Disney, Hershey execs share how holiday marketing campaigns are evolving
Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.
Marketing Dive
1 天
Uniqode Enhances Platform with AI-Powered Design and Real-Time Measurement
NEW YORK – October 15, 2024 — Uniqode (formerly Beaconstac), the highest-ranked QR code platform on G2, today announced three significant product updates designed to enhance user experience, improve ...
Marketing Dive
2 天
Advertisers see data standards strategies as critical, but confidence lacks
Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.
Marketing Dive
7 天
How a focus on performance marketing has cost brands trillions: report
The Best Global Brands 2024 report sees Apple again at the top, though its brand value has fallen for the first time in over two decades by 3%.
Marketing Dive
5 天
Nespresso’s marketing and sustainability maven on her dual role
Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.
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