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B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain ...

Discover how TikTok's generative AI features and tools, such as Symphony, are impacting content creation, personalization, ...

Public Relations - More than one-fourth of public relations and communications professionals say they are already using ...

Learn how B2B brands can stand out with SMS marketing by employing personalization and omnichannel strategies to boost ...

Artificial Intelligence - Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, ...

Will Apple tabbed email inbox affect marketing campaigns? Learn why promotions tabs aren't a serious threat and how to ...

Use data to drive decisions. Beyond reporting, use the data you collect to drive strategic decisions. If certain campaigns or ...

Learn how AI can enhance business strategy through automation, data democratization, personalized marketing, and ...

Social Media Marketing - Gen Zers say social media's impact on their mental health is complicated—that the platforms often ...

A basic role for a marketing researcher is that of intermediary between the producer of a product and the marketplace. The marketing researcher facilitates the flow of information from the market or ...

This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.