For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

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It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to ...

Broadcast TV had its best result in October since January of this year (24.2%), and improved vs. its 22.6% share in September ...

Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only ...

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Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad ...

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

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“Stop working out in the past,” advises home strength training system Tonal in a new campaign marked by cinematic ...

Legislation that limits social-media usage and AI content such as deepfakes are the biggest concerns for advertisers.

U.S. users should begin seeing sponsored responses to queries this week. Whole Foods Market, Universal McCann and PMG are ...