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央媒解析拼多多“新质供给”:探索产业升级新引擎
据公开数据显示,已有包括公牛、小熊电器、INTOYOU美妆在内的品牌在拼多多上开启了创新实验,在平台的扶持下,品牌成功挖掘到新兴市场增量。以公牛为例,上线平台的5款插排中,通过对外观以及线长的调整,品牌方实现了更灵活的定价策略,调整后的产品在市场上也取得了显著的销售成绩。除此之外,公牛运营团队在平台上布局的品牌新品也获得了不错的转化率,如USB数据线、充电插头等数码3C配件新品均实现了数倍销量增长 ...
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