An era of unprecedented creativity and freedom where fashion and music were the defining elements of cultural expression.

“The decade began enshrouded by the psychedelic, flowing patterns of the 1960s hippie movement” ...

For Gernreich, trained as a dancer, such designs arose not just from a desire for shock and publicity, but a deep-founded belief in the liberatory power of clothing. Among his other innovations were ...

only two Joanie Clothing customers have reviewed the garment so far, with both awarding it five stars. One delighted buyer commented: "Beautiful. Another 1970s-inspired jewel that is really a cut ...