The Kansas Jayhawks basketball star is making big plays both on and off the court as he is a major part of the latest NIL ...

Ontario Christian High phenom Kaleena Smith became the first high school girls’ basketball player to sign an NIL deal with ...

Amazon has marked down select Adidas sneakers for Black Friday, including the ultra-popular Samba style for 33% off.

The design of the Basketball II draws inspiration from multiple influences, from Adidas’ Sobakov sneaker to the past designs of FoG’s founder, Jerry Lorenzo, and even a hint of Kanye West’s YEEZY.

Former Oklahoma guard Trae Young has signed a sneaker deal with Jordan Brand, the company announced Friday in a press release ...

After a tumultuous end to his Adidas partnership this summer fueled by reports of his signature line being discontinued, Trae ...

On November 16th, while heading out for the Atlanta Hawks West Coast road trip, Young was seen in full Jordan Brand apparel. On November 18th, before the Atlanta Hawks' matchup against the Sacramento ...

"As a kid, you always dream of lacing up in your first pair of Jordans," he said. "You put on that first pair, you feel ...

LaMelo has teamed up with the Teenage Mutant Ninja Turtles for a special edition of his PUMA MB.04 sneakers. See these ...

Say hello to Air Max Muse: a bold new silhouette designed for women that combines futuristic aesthetics with comfort.

Early in his career, Thompson took a very calculated risk and didn’t sign with Nike or Adidas when they were ready for him ...

CHICAGO — Hawks guard Trae Young will debut a new pair of kicks when the team faces the Bulls on Friday for an NBA Cup matchup at the United Center. On Friday, Jordan Brand announced that Young signed ...