The Kansas Jayhawks basketball star is making big plays both on and off the court as he is a major part of the latest NIL ...

Ontario Christian High phenom Kaleena Smith became the first high school girls’ basketball player to sign an NIL deal with ...

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...

Amazon has marked down select Adidas sneakers for Black Friday, including the ultra-popular Samba style for 33% off.

Kobe Bryant was known for his fearless approach when on the basketball court, but he was also just as ruthless off it. That's ...

"When I think about the future of women’s basketball, it’s clear it’s in good hands with hoopers like Kaleena," said WNBA ...

Kansas Jayhawks men's basketball coach Bill Self received an amazing gift from adidas after winning his 591st game.

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Fear of God Athletics and adidas are set to launch its second basketball shoe, the Fear of God Athletics Basketball II. Coming in a "Night Brown" colourway, the Basketball II will be available in both ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...