I don't even like seaweed. But there I was, £4.99 lighter and questioning my life choices. That, my friend, is marketing psychology in action. And today, we're going to unpack exactly how it works—so ...

In a study that gives new meaning to retail therapy, University of Alberta marketing researchers have found that consumers who feel lonely will often turn to brands that exude warmth. (Phys.org ...

Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance. See how theories from Maslow to social learning and cognitive biases transform marketing into a ...

Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms ...

Advertising is more than just catchy slogans and eye-catching visuals. It’s a blend of psychology, strategy, and creativity ...

Each person is exposed to nearly two million TV advertisements and commercials, on average, each year. That's a dense barrier for marketers to break through to make their ads some of the few that ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.