Inside Amazon Prime Video’s Sports-Heavy Upfront Ad Pitch: Top Sales Exec Danielle Carney ...
As much of ad sales milestone as 2024 was for Amazon's Prime Video, 2025 figures to be even bigger as NBA and WNBA games join ...
Why Amazon and Netflix (NFLX) Are Betting Big on Live Events and Sports
To reduce subscriber churn, streaming giants like Netflix (NFLX) and Amazon (AMZN) are turning to live events and sports. This strategy is ...
Business Insider2 年
Amazon is quietly building the next big sports empire. Here's a look at its plan.
Amazon just named veteran sports journalist Charissa Thompson to ... It's also created a new logo and sent advertisers boxes of NFL merchandise. And last spring, Amazon struck a deal with the ...
The Verge28 天
Amazon’s push to make Prime Video profitable.
As Netflix raises prices, Prime is promoting shows from competing services and focusing more on live sports than originals. Amazon’s betting that sports can more reliably draw audiences to the ...