Trial and error, a year of evolution (1998) 1998 marked a pivotal year in Amazon's evolving brand journey, with the company testing out three distinctly different logos as it grappled with its ...

To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, Levi's, Microsoft, Dell, Twitter, Nike, Coca-Cola, IBM, Shell, and Airbnb. As ...

but making it relevant for a contemporary audience," said Gerry McGovern, Jaguar Land Rover's chief creative officer, in a press release. Click through to see the evolution of other company logos.

The offending logo (left) and the revised version (right" Amazon has quickly changed its main shopping-app logo, after commentators said the recent redesign made it look like Adolf Hitler.