Your app logo is often the first impression users have of your brand. A well-designed logo can enhance recognition, build ...

Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.

Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, ...

Quintessentially British persona Modern feel despite 1920s origin Eye-catching in headlines Graphically bold for logos Range of weights and styles Nearly a century since its debut, Gill Sans still ...

One of the greatest challenges for marketers is pulling an established legacy brand back from the brink of obscurity. Sure, ...

Related: Graphic Design’s Impact on Society Coca-Cola's enduring, globally iconic script logo exemplifies this balance. While the flowing Spencerian font evokes timeless Americana, Coca-Cola ...

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Americans are drinking more and more iced tea. According to the Food Institute, the beverage has jumped from seventh to third ...

Being registered blind hasn't dimmed Annie Spooner's passion for baking. Indeed, since her sight loss diagnosis, she has set up her own business called Annie's Cake Creations. Reporter Hetal Bapodra ...