Balazs previously worked at Intuit and will now lead Adobe’s marketing efforts. She brings experience from brands like Amazon ...

New York Knicks Jalen Brunson and Josh Hart are endorsing the O'Keeffe's hand cream brand owned by Gorilla Glue.

The index uses a weighted model to assess a brand’s performance across social media platforms. It evaluates engagement ...

To inspire passion among marketers and acknowledge excellence, brands, individuals, agencies, and journalists were honored at ...

Advertisers have identified a few ways to measure influencer marketing campaigns, but they’re not without shortcomings.

Lara Balazs previously helped Intuit revitalize its brand identity and led go-to-market strategy for its AI-driven financial ...

Mike Wesley, who spent 14 years in marketing positions at KFC, will help the casual chain amplify brand awareness and drive ...

In his role, Prabhakar will spearhead the brand marketing initiatives for GRM’s diverse portfolio, which includes both ...

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...

The Brand Buzz Index is designed to provide measurable insights into brand performance across social media platforms.

The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol ...

The team will be entrusted with the responsibility of playing the role of a plug-n-play CMO, thereby overseeing 360-degree ...