Balazs previously worked at Intuit and will now lead Adobe’s marketing efforts. She brings experience from brands like Amazon ...

New York Knicks Jalen Brunson and Josh Hart are endorsing the O'Keeffe's hand cream brand owned by Gorilla Glue.

The index uses a weighted model to assess a brand’s performance across social media platforms. It evaluates engagement ...

To inspire passion among marketers and acknowledge excellence, brands, individuals, agencies, and journalists were honored at ...

Advertisers have identified a few ways to measure influencer marketing campaigns, but they’re not without shortcomings.

Lara Balazs previously helped Intuit revitalize its brand identity and led go-to-market strategy for its AI-driven financial ...

In the crowded marketplace for consumer attention, brand anniversaries offer a golden opportunity to rise above the noise.

Mike Wesley, who spent 14 years in marketing positions at KFC, will help the casual chain amplify brand awareness and drive ...

From Laithwaites sharing how it made the case for brand building to the reframing of marketing and the impact this has on ...

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...

The Brand Buzz Index is designed to provide measurable insights into brand performance across social media platforms.

These seven creative holiday marketing strategies can help your business stand out from competitors, connect with audiences ...