Top global findings: Campaigns with positive portrayals of men have a commercial advantage (+37 percentile points higher than ads with negative portrayals in building long-term brand equity).

Ignite X Brands announces its latest expansion into celebrity-driven brand development, reinforcing its position as a leader in global brand-building with innovative new partnerships. United ...

The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its 100-year anniversary. New visuals trade a sense of staid luxury for more ...

Caroline Igo (she/her/hers) is a wellness editor and holds Sleep Science Coach and Stress Management certificates from the Spencer Institute. She received her bachelor's degree in creative writing ...

We examine how to create a brand mood board – what they are, why they matter and how to make boards that capture the essence of your brand. Have you considered how the best brands can create a ...

Gerdau S/A Ord 1.04% R$40.4B ...

Promoted cards do not include input from individual authors. Remember: The best gifts for men should make the guy you're buying for feel seen. They should make him feel like you truly get him.

Curry Brand has officially unveiled the Fox 1, a signature sneaker that captures the electrifying speed and unique style of NBA star De’Aaron Fox. Developed over the course of a year in close ...

In the intricate world of shoe brand logos, the design goes beyond aesthetics; it carries stories, emotions, and legacies. Learn more here! In a world where first impressions matter, a logo plays a ...

This upcoming Xbox Series X game is landing in February 2025 and is a brand-new title in the storied franchise. The first trailer hints at larger-than-life foes, hunting parties, unique challenges ...

ATLANTA, Ga. (Atlanta News First) -The Jordan brand, best known by Michael Jordan’s Jumpman logo, announced Friday the signing of Atlanta Hawks Point Guard Trae Young. The brand generates billions of ...