Rachael Kirkconnell's got a new man in her life ... it's the Brawny dude -- and, she says it's finally someone she feels she can rely on.

Its testers just spent weeks putting six popular paper towel brands -- including Bounty, Brawny, and Scott through a series ...

But this isn't the whole story. Though Clearwater spent years making super-fluffy paper towels that resemble not-so-sustainable Brawny and Bounty products, it recently exited the paper towel game.

"Let me tell you something: These guys can eat. They all look like the guy in a Brawny paper towel ad. These big, beefy guys," Leno said on "The Will Cain Show," recalling how they handed out 700 ...

Brawny® was in a tight spot, squeezed by rising private label paper towel brands on one side and a juggernaut brand leader, Bounty, outspending it 48:1 on the other. So Brawny® leaned into its brand, ...