The new league needed a deal with the WNBA players' union first. The post Why Unrivaled Couldn’t Sell Player Merch—Until Now appeared first on Front Office Sports.

VC deals tracked by PitchBook show a rebound in funding to US sports startups in 2024, with an estimated 119 deals worth a ...

Breanna Stewart, nicknamed “Stewie,” is a renowned American professional basketball player for the New York Liberty in the ...

On top of running ads during games and having on-court signage, Sephora equips Unrivaled's glam room. Plus, their logo is ...

Former UConn women's basketball star DianaTaurasi was the the WNBA's No. 1 pick in 2004. Paige Bueckers is likely to be the ...

Paige Bueckers is following in a long line of UConn women's basketball stars, and reflected on the motivation the legendary Diana Taurasi once gave her.

Caitlin Clark’s rise from a high school athlete forced to wear jersey number 11 due to an unusual rule to becoming the NCAA’s all-time leading scorer and WNBA Rookie of the Year is a story of defiance ...

Diana Taurasi announced her retirement on Tuesday, bringing her historic career to a close after 20 seasons, three championships, two Finals MVPs, an MVP, six Olympic gold medals and countless other ...

Memories of the hard-fought, five-game battle, followed by hugs, happy tears, confetti cannons and celebration will flood ...

In an unassuming move that was on brand with how she handled much of her career, WNBA legend Diana Taurasi announced her ...

Mercury legend Diana Taurasi has left a lasting legacy, after entering retirement after 20 seasons in Phoenix.

Former UConn women's great Diana Taurasi announced her WNBA retirement in an interview with Time, as she talked about her ...