Back in 1967, a manager at Burberry’s Paris store decided to spruce up an otherwise plain window display by flipping up the ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Burberry is hoping “scarf bars” in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around.

FESTIVE MOOD: Burberry on Wednesday released its holiday campaign “Wrapped In Burberry” featuring friends of the house old and new, a day before the brand’s chief executive officer Joshua ...

(Reuters/Mina Kim/File Photo) Burberry to emphasize trench coats and scarves Quilted coats, puffer jackets also a focus New CEO says design team was siloed, aims for better integration LONDON — ...

LONDON (Reuters) - Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around.

LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making ...

Bloomberg / Contributor / Getty Images Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as the British luxury group reels ...