In a report released today, Carole Madjo from Barclays maintained a Sell rating on Burberry (BRBY – Research Report), with a price target of £6.80. The company’s shares closed yesterday at ...

TB的标志，不仅和另一个轻奢品牌撞名，甚至在中国消费者眼里，它还和家喻户晓的电商品牌“淘宝”的缩写重名了。这显然不利于品牌辨识度的传播，也难以凭借一时的“眼球营销”带来销量增长。

那Burberry呢？虽然近几年TB锁扣包、口袋包也小流行过，但距离爱马仕Birkin、香奈儿CF相差甚远。在二手市场，原价11500元的Burberry迷你口袋包，回收价仅3500元，保值率不高。

MILAN, Nov 4 (Reuters) - Shares in Burberry (BRBY.L), opens new tab rose as much as 8% on Monday after website Miss Tweed reported that Italy's Moncler (MONC.MI), opens new tab was considering a ...

In a report released on November 25, Carole Madjo from Barclays maintained a Sell rating on Burberry (BRBY – Research Report), with a price target of £6.80. The company’s shares closed ...

Luxury fashion house Burberry is braced to be taken over by Italian company Moncler amid staff at one of its flagship London stores being given a heads up on the deal, according to reports.

Shares in the quintessential British luxury retailer Burberry saw a notable uplift this morning amidst speculations that the fashion icon might become a takeover target for Moncler, the Italian ...

究其原因，Burberry产品有经典没爆款，品牌形象逐渐模糊。在奢侈品的世界里，平凡是不可原谅的。早在2017年，一度将代表性的战马logo更换为“TB ...

此外，频繁变动的高层也让Burberry充满不稳定因素——几乎每一任设计总监都带来新logo，从以前的战马logo到老花TB，再到Daniel Lee的蓝色战马。对消费者来说，到底什么代表Burberry显得极难辨认，其对Burberry的认知也变得模糊。 至今，Burberry在业内仍面临“有经典 ...