After Jaguar, Audi has seemed to take off their iconic logo from their newly launched electric car in China. What is going on ...

A promotional video for a rebrand of Jaguar is being criticized online for showing models in brightly colored outfits — and ...

Whether you're into cars or not, you'll most likely be able to identify a Jaguar: Just spot that emblem of a leaping wild cat ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

A unique car with the Kantanka logo went viral, sparking debate over whether it was truly made by the company as netizens debate its practicality.

Discover Jaguar new logo featuring a blend of upper and lower case letters. Explore reactions to this rebrand as the company moves into the electric era.

Jaguar’s brand image since 1982, the silhouette of a mid-leap feline, is now facing the opposite direction, into the fireless ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

Tesla's long-standing reputation for producing the safest vehicles on the road has been called into question by a recent ...

The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is ...

Rebranding Jaguar with a new logo and modern visual identity ... including the purchasing process and ownership journey. The company plans to streamline the car-buying process through a new ...