The Duchess of Sussex announced that she was rebranding her American Riviera Orchard brand as “As Ever” on Feb. 18.

The retailer’s counsel from Baker & Hostetler and Womble Bond Dickinson are asking the court to determine that arbitration ...

The Two Horses logo was devised to showcase the toughness of the pants as two horses try to rip the jeans apart. Strauss also ...

Meghan Markle will launch her new lifestyle brand, As Ever, in the spring of 2025. She first announced it in 2024 as American Riviera Orchard.

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name.

GOAT USA, a popular lifestyle and apparel company, is opening a store at Menlo Park Mall in Edison this weekend.

As part of Fast Retailing Group, GU was launched in 2006 and operates roughly 470 stores in Asia, primarily in Japan. Last ...

Meghan Markle's 'As Ever' brand faces a legal setback as the USPTO blocks clothing sales over a trademark dispute.

Sigma has had a busy day. It's unveiled a new visual identity for its brand, alongside announcements of a new mirrorless ...

Court documents have revealed that Meghan Markle is facing obstacles in the launch of her new lifestyle brand, “As Ever“.

For example, Express, Inc. (NYSE: EXPR) has a massive fleet of retail locations, selling both men’s and women’s clothing. At the same time, the company has a powerful app and website where ...