Amazon.com's cloud unit on Tuesday showed new data center servers packed with its own AI chips that will challenge Nvidia, with Apple coming aboard as a customer to use them. The new servers, based on 64 of Amazon Web Services' Trainium2 chips,

The company’s megacluster of chips for artificial-intelligence startup Anthropic will be among the world’s largest, it said, and its new giant server will lower the cost of AI as it seeks to build an alternative to Nvidia.

With GPUs in short supply, cloud computing providers are increasingly turning to custom chips for specific workloads to deliver more cost-effective computing.

Apple uses custom Trainium and Graviton artificial intelligence chips from Amazon Web Services for search services, Apple machine learning and

Apple is currently using Amazon Web Services’ custom AI chips for services like searching and will evaluate if its latest AI chip can be used to pre-train its AI models like Apple Intelligence.

As reported by CNBC, Apple’s senior director of machine learning and artificial intelligence, Benoit Dupin, made a surprise appearance