“It’s not superfluous to the product,” Mr. Mears said. “If you’re a company that makes shampoo, your product lives or dies by efficacy, and the storytelling is superfluous. The efficacy of a fragrance ...
A new fragrance house launched in Spain in 2024, Angeline Perfume, seeks to embody the very spirit of self-expression. Established by a spirited young woman who traveled the world, gathering memories ...