Paige Bueckers is no stranger to breaking barriers, and this season she’s making history once again. The University of ...

The Killshot 2, released in 2009, used to sell out in seconds. It's just as relevant now, only Nike is selling it at half the ...

UConn star Paige Bueckers is no stranger to making history. The senior guard, who is expected to be the No. 1 pick in the ...

The record-setting UConn Huskies star is also the first NIL athlete to get their own Nike player edition shoe.

Paige Bueckers' custom Nike G.T. Hustle 3 is dropping Saturday, with the UConn star becoming the first NIL athlete to get ...

Founder Alex Shamis created Wallure Home to help beauty and fashion lovers organize and elegantly house their collections of ...

Travis Scott fans will have the chance to kick off the new year in style as the release of his newest Nike sneaker is lined ...

Paige Bueckers is the first NIL athlete to launch a player edition sneaker with Nike, continuing her path as a trailblazer in ...

The UConn star designed her own colorway of the GT Hustle 3 with some personalized logos that will go on sale on Dec. 7.

Nike’s Cyber Monday sale is officially live on nike.com, where already slashed prices get an extra 30 percent off with code ...

Over the last decade, we've seen the game of women's basketball reach a new level of exposure and fandom, and it's because of ...

In August, Bueckers also signed an NIL deal with Unrivaled, the new winter 3×3 professional league co-founded by Breanna ...