Daniel Kahneman undeniably belonged to this exclusive ... the assumptions of utility maximisation due to cognitive biases, heuristic shortcuts, and deeply rooted psychological forces.

Nobel prize winning psychologist Daniel Kahneman was the founder of modern behavioural science and behavioural economics. His close friends and colleagues Gillian Tett, Paul Dolan and Richard Layard ...

ABSTRACT: This article, through the deductive method and theoretical research, aims to present the consumer’s vulnerability to the offer of products promoted by football clubs. It will be analyzed how ...

The Edge helps answer one of the problems that AI faces, proximity. It doesn’t introduce latency between the user I/O, the “senses”. As detailed in Gartner’s report on the five drivers of Edge ...

NEW YORK -- Daniel Penny has been found not guilty in the chokehold death of Jordan Neely last spring on the New York City subway. A jury of five men and seven women weighed whether Penny was ...

21. The jury has requested to receive two readbacks and several pieces of footage as they continue to deliberate in the subway chokehold death trial of Daniel Penny. Little more than an hour into ...

Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...