A former Hanesbrands executive is taking over a 53-year-old direct-mail marketing firm that's expanded its reach.

University of the Cumberlands continues to expand its offerings by launching a Master of Science in Strategic Marketing ...

A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.

Edmonton Unlimited’s new strategy shifts from directing startups to enabling ecosystem growth, focusing on funding, ...

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In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the journal Management Science ...

As digital innovations continue to evolve, discussions on how various aspects of online platforms (e.g., content, policy, ...

marketing, and revenue operations, is thrilled to announce its recognition… Join the Boston Business Journal for our Business of Higher Education program… Save the date: June 12th for our ...

In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.  SMIs have revolutionised marketing, shaping consumer behaviour, brand ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.

Content by JTS. With the acquisition of AM Solutions and the launch of its refreshed brand, JTS is strengthening its ability ...