A former Hanesbrands executive is taking over a 53-year-old direct-mail marketing firm that's expanded its reach.

A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.

University of the Cumberlands continues to expand its offerings by launching a Master of Science in Strategic Marketing ...

Nashville’s largest digital marketing agency has set up shop in Louisville. JLB announced this month it has opened a ...

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A new study finds printed coupons sent by mail are more likely to be used than digital coupons sent via email.

The Digital Marketing: A Strategic Perspective online program from the Yale School of Management ... Professor Sudhir is the current Editor-in-Chief of Marketing Science, the premier journal in the ...

Prophesy Digital will hold a digital media workshop for pharmaceutical marketers, designed to deep dive into the evolving ...

As digital innovations continue to evolve, discussions on how various aspects of online platforms (e.g., content, policy, ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.