A former Hanesbrands executive is taking over a 53-year-old direct-mail marketing firm that's expanded its reach.

A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.

From “finstas” to “moots”, “bussin” and “drip”, researchers have revealed the colloquialisms, slang, and abbreviations which ...

As a technology leader in a law firm, Cullen approaches AI with an additional layer of caution — particularly when it comes ...

A new study finds printed coupons sent by mail are more likely to be used than digital coupons sent via email.

As digital innovations continue to evolve, discussions on how various aspects of online platforms (e.g., content, policy, ...

Evidence suggests federal agencies can also use automated worker performance apps employed by private companies—but the technology may have been ignored by Musk.

In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the journal Management Science ...

In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an ...

Through various keynote sessions, panel discussions and expert presentations, the conclave aims to decode various critical issues, future strategies, opportunities and models that can power an ...

A study of South Korean consumers shows spending increases as air pollution levels rise. The correlation is predominant among ...

A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer service and scalability.