A pair of studies find that 73% of marketing teams use generative AI, and consumers largely accept AI in advertising.

A former Hanesbrands executive is taking over a 53-year-old direct-mail marketing firm that's expanded its reach.

From “finstas” to “moots”, “bussin” and “drip”, researchers have revealed the colloquialisms, slang, and abbreviations which ...

As a technology leader in a law firm, Cullen approaches AI with an additional layer of caution — particularly when it comes ...

A new study finds printed coupons sent by mail are more likely to be used than digital coupons sent via email.

As digital innovations continue to evolve, discussions on how various aspects of online platforms (e.g., content, policy, ...

Evidence suggests federal agencies can also use automated worker performance apps employed by private companies—but the technology may have been ignored by Musk.

In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the journal Management Science ...

StrategiX has gone through a first private round of funding, and Farris Marketing co-founder George Farris says he's pleased ...

University of the Cumberlands continues to expand its offerings by launching a Master of Science in Strategic Marketing ...

In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an ...

Through various keynote sessions, panel discussions and expert presentations, the conclave aims to decode various critical issues, future strategies, opportunities and models that can power an ...