Ikea, which has adopted a hybrid omni-channel strategy for India, starts online sales first before entering into any market ...

Welcome to Sofa Sagas—stories about the circuitous search for a very important and occasionally fraught piece of furniture.

In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic ...

Instead, interior designers recommend taking your time when shopping for furniture, and putting some serious thought and ...

Sometimes it feels like I can't keep up with all the home decor brands on the market today, even though it's my job. Between ...

From oily, greasy foods to cooking oil spills, these organic stains can be tough to clean and can create even bigger messes.

After renting eight apartments over the past decade, Roshini Hegde decided to repaint her bedroom walls for the first time ...