As IQOS Philippines approaches its fifth year, the company has made notable progress with its goal of shifting Filipino smokers toward smoke-free alternatives.
Philip Morris International Inc. (PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, IQOS. The launch of this smoke-free innovation was a breakthrough ...
leading to a reduction in the number of adults smoking cigarettes. A decade after it was launched in Japan, IQOS now generates over $10 billion of PMI’s annual net revenues, the product is ...