Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era. The new Alexa is more conversational, can incorporate a user’s personal preferences into answers,

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take away much of the friction that comes with talking to a speaker to control your smart home or getting info on the fly.

Alexa+ promises all sorts of new interactions, many of which might seem like repeat offerings if you’ve already been living with this stuff in your home. After mentioning the wake word, you can converse with Alexa+ as you would with a friend,