Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

no matter how infatuated he was with their brand. And Jordan having played most of his life in Converse gear — he’d been wearing their shoes on national TV for the last three years — it was ...

For all the knocks he has received for lacking whatever it is, Tatum owns the richest contract in NBA history after signing a ...

The Air Jordan 12 “Flu Game” is coming back, bringing a legendary piece of basketball history back to sneakerheads. First released in 1997, this classic silhouette was on Michael Jordan’s ...

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

Not only is there a new individual wielding the shield, but the character also has a fresh new style—including brand-new shoes. Though Kobe Bryant’s Nike Kobe 9 Elite Protro high-top sneakers were the ...

Your game is very similar to MJ’s, but what move would you like to adapt to your bag from MJ?” Anthony Edwards: “No moves, ...

2025: what a time to be alive for those with a fondness for footwear. Each week brings an influx of new, refreshed and revisited trainers designed, produced and released by brands positioned ...

The Boston Celtics star is often discounted in discussions about the league’s best young players, so his résumé will have to ...