Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...

we set out to film possibly the most kawaii character of them all: shima enaga – or in English, the long-tailed tit. In Japan, ‘cute’ is a big deal. You might be familiar with long-tailed ...

From children to young adults, these characters, with their endearing charm and naive demeanor, hold a special place in the ...

(By the time Westerners adopted the cute life, Japan had a wealth of kawaii animal characters to offer.) “UwU” — the emoticon pronounced “oo-woo,” representing a smitten face that would ...

Kawaii, the Japanese culture of cuteness, has transformed everyday objects into charming characters, and fruit is no exception. Imagine plump strawberries with a huge grin, friendly pineapples and ...

Each character has a unique personality reflected in products ranging from school supplies to fashion items. “Kawaii” (可愛い) is a Japanese word that means “cute” or “adorable”.