Tourists visiting the country are increasingly seeking out Korean fashion brands and culture firsthand, making Musinsa’s ...

Priah Ferguson (Erica Sinclair, Stranger Things) reacts to some of the stranger trends we've seen pop up in the fashion world. Watch above to see Ferguson's reaction to each one and which Stranger ...

Once known for fashion and cosmetics, Myeong-dong is transforming into a K-food hotspot, as the growing global appetite for ...

“With the growing number of visitors from outside the country, our offline stores have become [a great way to determine and test] which Korean fashion trends are most appealing to foreigners.

BTS’ Jin knows how to steal the spotlight, and he did exactly that at Milan Fashion Week 2025. The singer stunned with his ...

For the bottoms, the Uyi Amma dancer styled her black jacket and top with trousers valued at Rs 42,934. They had a laid-back ...

If you were a book publisher and saw a sudden spike in sales for a book published years ago, how would you explain it?

BLACKPINK’s Jennie has always been known for her sassy fashion skills. She left fans shocked over her raunchy outfit choices ...

“Global Hallyu Trends Analysis,” released by the Ministry of Culture, Sports and Tourism, in collaboration with the Korea ...

Korean beauty, often called K-beauty, has gained global popularity. It is known for its unique approach to skincare and makeup. The focus is on achieving healthy, glowing skin. This trend has ...

Yoon Ahn and Verbal, the founders of Ambush, discuss their dreams, the brand and their new book, published by Rizzoli.