Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

F1 enters in a partnership with another worldwide brand Mattel for the production of licenced products of Hot Wheels ...

When is Walmart’s Holiday Deals event? The Walmart Holiday Deals sale started yesterday, October 8 (the same day as October Prime Day). The massive holiday sale is running through Sunday ...

From classic brands like LEGO and Barbie to exciting action figures and educational toys, weve compiled a diverse selection of top-rated products that promise to delight kids and parents alike. With ...

Mattel, the parent company of Hot Wheels, announced a new multi-year partnership with Formula 1 today. There will be a full range of F1 cars in 1:64 scale next year, following a unique Hot Wheels ...

LEGO, among other toy makers, also produce a limited number of F1 toys such as the Mercedes-AMG F1 W14, McLaren and racing ...

The iconic Formula 1 (F1) motor racing series has entered into a new global licensing agreement with the Mattel US-based toy ...

Pretty much everyone loves Lego (except for when you step on an errant brick), including car enthusiasts, who have been ...

It was just a matter of time until Formula 1 Hot Wheels arrived on the scene. There’s F1-branded everything else—literally—so why not die-cast cars? As the marketing folks like to say when ...