another opportunity aroseâ the California Gold Rush, and in 1853, Strauss moved to Sab Francisco where he came upon his iconic idea. However, the design for the classic Levi's jeans had some ...

In addition to jeans, Levi Strauss produces jackets, shirts, and other casual wear under brands like Levi's, Dockers, Denizen, and Signature by Levi Strauss & Co. The company operates both direct ...