A 'denim lifestyle.' CEO Michelle Gass is months into her new strategy at Levi Strauss—but don't call it a turnaround. "It’s ...
A shopper wandering down to the lower level is quickly surrounded by mannequins in t-shirts, mannequins in Chambray shirts, ...
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History of denim jeans
A German immigrant named Levi Strauss founded his company in San Francisco in 1853, he sold dry goods at first before Levi and tailor Jacob Davis invented and sold denim jeans meant for ...
Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...
The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted "Pool Hall," the second chapter of the REIIMAGINE campaign and a celebration of the Levi’s® brand’s enduring legacy and ...
In the 16-second film, Beyoncé takes on a local shark, played by Timothy Olyphant, in a high-stakes game of pool, all while ...
SAN FRANCISCO--(BUSINESS WIRE)-- Levi Strauss & Co. (LS&Co.) (NYSE: LEVI) today announced that Fitch Ratings has upgraded its Long-Term Issuer Default Rating (IDR) to 'BBB-' from 'BB+'.
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“Levi’s® has always built on its rich denim history, reinterpreting it in new ... marketing officer of the Levi’s® brand at Levi Strauss & Co. “Pool Hall honors our heritage while ...