Well, MLB reached a new multiyear partnership with STRAUSS, a European workwear company based in Germany, last month. The ...

MLB and STRAUSS signed a partnership contract in September, allowing the league to advertise the company on their gear during the playoffs for the next three seasons. In this 2024 postseason, the ...

Fans have noticed STRAUSS marketing on players' helmets during the MLB postseason. Why is there advertising on helmets this ...

Here’s how the Strauss logo wound up on MLB helmets during the playoffs and what it portends for the future. If you’ve been ...

Last month, MLB announced a multi-year partnership with STRAUSS, a German apparel company, that will see the company's name and signature ostrich logo adorn batting helmets for the duration of the ...

FILE -- A view of Braves and Padres batting helmets with the STRAUSS ads. (Photo by Daniel Shirey/MLB Photos via Getty Images) So why was the change suddenly made? Well, MLB reached a new ...

Strauss logo on the helmets of San Diego Padres stars Manny Machado and Fernando Tatis Jr. / Denis Poroy-Imagn Images Viewers may have noticed something different about the 2024 Major League ...

Major League Baseball made an equipment change for the 2024 playoffs that wasn't exactly subtle. The league placed ads for the company STRAUSS on the side of all batting helmets once the ...

Letter: Why would Major League Baseball agree to put the name/logo of a company on the helmets of all the participants in the ...

The 2024 MLB postseason has arrived. With it, so too has a brand new league-wide sponsor. Visible on every team's helmets during the playoffs is the word STRAUSS, accompanied by a small logo.

But MLB waited until the postseason to make quite the league-wide change. As the NL and AL wild-card series got underway on Tuesday, fans noticed that all the batting helmets had a massive ...