This article explores what ideas we can borrow from clinical practice to make digital an integral part of our ‘current practice’ when developing medical communications. The practice of ...

Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action.

If you're stuck on how to continue a conversation because the other person isn't giving you any threads to pull on, make an observation about something you see. This works particularly well in ...