B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. The ...

Responsible marketing strategy. A responsible marketing approach guarantees that customer data is used ethically and transparently. AI in marketing compliance. Marketers must invest in technology like ...

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Decision science has helped organizations make more informed choices by focusing on data and evidence. But there’s an ...

If you need convincing, here are seven ways management accounting can help with marketing decisions. One role of the management accounting department is to analyze data to help businesses make better ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter. The post How AI makes marketing data more accessible ...

The goal, said James Uthmeier on Friday’s “Ingraham Angle,” is to ensure Target and like-minded retailers “get back to the business of doing business” after consumers voted with their wallets against ...

Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, ...