For years, performance media has followed a rigid, data-driven structure: awareness first, then consideration, and finally ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving ...

Lifecycle marketing does. Here are the differences. A. The lifecycle marketing model has no closed walls The lifecycle model breaks down the walls of the sales funnel and opens up the buyer's journey ...

Instead, focus on the channels and tactics that are proven to work. Email follow-up remains one of the most effective ways to ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

But, more than a decade on, we now know that companies that become too seduced by these short-term results will suffer in the long term. That’s because our research shows a focus on lower-funnel ...

The new features are aimed at empowering advertisers with innovative tools that can help them drive meaningful campaigns across the marketing funnel ...