Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

and you should take as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics you'll employ to execute them. Here's an example ...

Having helped a number of startups grow despite limited resources, here are a few of my key tips on creating scalable marketing strategies ... or a better channel mix for example will allow ...

To elaborate on the idea, we can say that marketing mix denotes the set of actions or strategies that a firm uses for the sake of promoting its brand or product in the market. The important ...

MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

“The ability to predict and proactively address customer needs will be a key differentiator for successful marketing strategies ... time for each person. For example, a woman might shop ...

Google launches Meridian, an open-source marketing tool using advanced modeling ... and supported by certified partners for better campaign strategies. It uses Bayesian causal inference methods ...