At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...

The Trade Desk is a demand-side platform that enables advertisers to plan, execute, and optimize data-driven ad campaigns across multiple media channels. Unlike ad giants like Google, Amazon, and Meta ...

The Trade Desk's stock plummeted 34.4% after missing its guidance for the first time in 33 quarters. Check out my opinion on ...

The ability to get in front of almost 40% of the country in one fell swoop is compelling, but it can be costly and risky.

Instacart's Chief of Connected Stores takes RTP inside the company’s evolution from online delivery to full-fledged technology partner.

MY experience in strategy and performance consulting shows that there are many problems that organisations encounter, resulting in strategy execution basically failing and performance management ...

Positive impact investments are characterised by the compliance with specific criteria - intentionality, measurability - covering different asset classes on social and/or environmental themes, ...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...

No sooner was he sworn in than Donald Trump, in a series of ‘executive orders’ and memos, unleashed pandemonium in the global ...