In order to facilitate the reporting and monitoring of progress and impact in its implementation and contribute to assessing progress towards the vision, the Framework refers to a measurability ...

At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...

We are pleased to inform you that the fourth meeting of the open-ended ad hoc group on measurability and indicators will take place, online, on Wednesday 12 February 2025, from 14:00 to 16:30 CET.

The Trade Desk's stock plummeted 34.4% after missing its guidance for the first time in 33 quarters. Check out my opinion on ...

Palantir surpasses Q4 expectations, easing market concerns about AI investment ROI and showcasing strong growth for the new year.

The ability to get in front of almost 40% of the country in one fell swoop is compelling, but it can be costly and risky.

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

In a new study published in the journal Resources, Environment and Sustainability, an international team of scientists, ...

Instacart's Chief of Connected Stores takes RTP inside the company’s evolution from online delivery to full-fledged technology partner.

To help you head in the right direction, we spoke with a number of art directors, creative leads and design studio founders ...

MY experience in strategy and performance consulting shows that there are many problems that organisations encounter, resulting in strategy execution basically failing and performance management ...