An online retailer was recently hit with the first class action under Washington’s consumer health data privacy law alleging that it used ...

Shares of AppLovin, Corp. (APP), which operates a marketing platform and makes mobile apps, are up 685% in a year.

As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

Today, nearly every American - 91% - owns a cellphone that can access the internet, according to the Pew Research Center. In 2011, only about one-third did. Another study finds they average 5 hours ...

Explore what is a POS system and how it can enhance your business operations. Discover how it manages sales, inventory, and ...

Explore how AI user generated content is revolutionizing creative testing in mobile marketing for brands and agencies alike.

Seri will lead Moburst into the AI era in 2025, crafting a strategy with support of the AI Champions Program to empower teams ...

TRAI has announced new guidelines for commercial calls and messages. These guidelines are now stricter than before, and the DND app has also been upgraded. Those who violate these rules may face fines ...