More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the surge in women’s sports.

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

Is the Caitlin Clark brand facing challenges with Nike? The journey continues—will they turn it around? #CaitlinClark #Nike ...

In a bid for the women’s market, Nike and Skims are launching a new brand together, the companies announced on Tuesday. Aptly ...

Nike unveiled a Caitlin Clark billboard in Chicago this week that it is located just 3.5 miles away from Angel Reese's home ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of tra ...

Nike's highly anticipated return to the Super Bowl commercial lineup has ignited a heated discussion. The ad, titled "So Win, ...

Nike shares are down roughly 30% over the last 12 months. Nike has also shaken up its marketing department in recent months to elevate its brand storytelling, as Adweek previously reported.

The 60-second spot, narrated by Grammy Award-winning artist Doechii, showcases highlights from several top athletes, including Caitlin Clark, USC women's basketball player JuJu Watkins, Olympic ...