In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike has paid a fitting tribute to Rafa Nadal on his retirement from tennis, featuring a V/O from founder Phil Knight, no ...

Nike released this spot before Nadal’s debut at the 2024 Davis Cup for Team Spain. It’s absolutely chilling. Nadal wiping the ...

Nike is calling for a partial summary judgment in its yearslong lawsuit against resale marketplace StockX, according to court ...

Sports marketing in India is experiencing significant growth, with sports like cricket, football, and Kabaddi attracting ...

“Nike’s reputation has declined across the board.” The Olympic “Winning Isn’t For Everyone” marketing campaign backfired. “Nike missed its message about winning. It was intended to ...

The filing from Nike revealed that fake versions of several popular sneaker releases have slipped past StockX's ...

Nike on Wednesday named new heads of its sports marketing and legal arms, part of an expected shuffling of executive chairs under new CEO Elliott Hill. Hill hasn’t spoken about his plans for ...

Nike Inc. (NYSE: NYSE:NKE) has announced a reshuffling of its Senior Leadership Team, with the retirement of John Slusher, the company's Executive Vice President of Global Sports Marketing ...