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In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The executive shuffle is the latest under new CEO Elliott Hill, a popular insider, who last month announced new heads of Nike ...

By embracing a more nuanced approach to marketing attribution, brands can ensure they drive immediate sales and cultivate ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Toronto's Makeway sneaker boutique has officially made history by partnering with Nike to release its ...

On Tuesday, the Advertising Standards Authority (ASA) banned the Nike advert and another from Sky which the regulator said was similar ... firms used this kind of "online choice architecture" after ...

Nike, Ralph Lauren, Levi’s, Zara, and Victoria’s Secret are the most commonly resold brands, according to new research from ...

Boeing, Starbucks, and Nike face critical turning points. Discover how they can realign with core strengths to overcome ...

Discover how embracing authenticity and transparency in your brand’s marketing strategy can effectively resonate with Gen Z ...

Nike on Wednesday named new heads of its sports marketing and legal arms ... Nike bet heavily on lifestyle sneakers, a strategy that worked at first, but has since fizzled and created ...

This month we’re going to take a look at something really practical: keyword advertising. Keyword advertising is a digital ...