Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too heavily on D2C and performance marketing.

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years later — in 2025 — that Nike would invest in a Super Bowl ad again, this ...

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Nike faces challenges with asset efficiency, profitability, and revenue as macroeconomic factors and internal shifts delay ...

Its business warmed up again as it expanded Nike Direct to curb its dependence on wholesale retailers and gather more first-party customer data for its design and marketing strategies. Nike Direct ...

Nike (NYSE: NKE) has been a top stock ... It prioritized technical strategies, like performance marketing and its direct-to-consumer business. However, it lost sight of long-term priorities ...